All Templates
39 templatesRSA Ad Copy
15 headlines + 4 long headlines + 4 descriptions — all in one go, copy-paste ready
Google Ads Headlines (AU English)
15 headlines in Title Case, 30 chars or fewer, copy-paste ready
Google Ads Long Headlines & Descriptions (AU English)
4 long headlines + 4 descriptions (90 chars) in Sentence Case
Sitelinks
5 sitelinks with title (25 chars) and two description lines (35 chars each)
Callout Extensions
10 callout extensions, 25 characters or fewer each
Structured Snippets
10 structured snippet values with appropriate headers
Negative Keywords (New Campaign)
Crawl the website, learn the business, then suggest negatives from provided search terms
Negative Keywords (Existing List Cleanup)
Review an existing negative keyword list and remove any that are actually relevant
Keyword Research (New Campaign)
50 trending keywords for PMAX + Search, copy-paste ready
Keyword Research (Existing Campaign)
Review and refresh current keyword list — remove irrelevant, add new
Campaign Structure
Recommend full campaign + ad group structure for a Google Ads account
Ad Extensions / Assets
Sitelinks, callouts, structured snippets, and call extension in one go
LIVE SERP Analysis
Search a keyword, analyse top sponsored results and compare to Click Squad's ad
Competitive Analysis
Analyse top 5 competitors — traffic sources, display networks, best landing pages
Full-Funnel Ad Copy (TOFU/MOFU/BOFU)
Meta ad copy for all three funnel stages using AdSync Precision methodology
Facebook Ad Copy – Lead Gen
Primary text and headline in Click Squad's brand voice for frustrated business owners
Creative Brief for Ad Creatives
Brief designers on Meta ad visuals — 3 static concepts + 2 video concepts
A/B Testing Plan
Structured split test plan for Meta campaigns
LinkedIn Sponsored Content
3 B2B ad variations with professional, authoritative copy
LinkedIn Lead Gen Form Strategy
Form fields, copy, thank-you message, and follow-up sequence
TikTok Ad Script
3 script variations with hook, body, CTA, overlays, and visual direction
SEO Content Brief
Full content brief using Click Squad's SEO Growth System methodology
SEO Blog Post
Full SEO-optimised blog post — Australian English, H2/H3 structure, FAQ section
Google Business Profile Optimisation
Full GBP audit and optimisation plan for local SEO
Digital Marketing Strategy (Presentation)
Slide copy for a 4-slide strategy presentation — Paid Media, Budget, Meta, Google
New SEM Google Ads Strategy
Full Google Ads strategy using PMAX + Search campaigns
Campaign Strategy Proposal
Full digital marketing strategy proposal for a new or prospective client
Reporting Insights & Commentary
Client-friendly performance commentary from campaign data
Reporting Email (from Swydo data)
Turn Swydo report data into a clear, readable client email
Competitor Analysis Framework
Comprehensive competitive landscape analysis across channels
Landing Page Copy
Full conversion-focused landing page copy — hero to final CTA
CRO Audit
Conversion rate optimisation recommendations for a website or landing page
Landing Page Secret Shopper
Test a high-frequency landing page — form submission, Thank You page, tracking pixel
Email Campaign Copy
Welcome sequences, promotions, re-engagement emails with subject lines
Social Media Post Copy
Captions, visual direction, hashtags, and posting schedule
Client Onboarding Summary
Structured internal brief from discovery call notes
Standard Operating Procedure (SOP)
Step-by-step SOP with checklist, quality checks, and time estimates
Client Communication Templates
Professional client emails, Slack messages, or Loom scripts
Local SEO Grid Audit & GMB Monitoring
Check Google Maps rankings across suburbs + monitor competitor GMB activity